Good for the planet, and good for business
research shows that sustainable businesses outperform their competition, recruit the strongest candidates, and have higher employee retention.
Improve your community
Sustainability is all about the long-term health and well-being of society. From recycling to reducing waste, to offsetting carbon footprints, sustainable business practices take on many forms. Every company can make a difference, and these differences directly impact the community. Many small and medium-sized businesses’ products and services reach a broad audience, and their impact is not bound by a specific location. This reality creates the need for companies to tackle environmental issues and implement programs that benefit our global community.
Make an Impact
No business is too small to make an impact when it comes to tackling the climate crisis. Our actions matter, and given the low cost of offsets, there's no reason not to make your business carbon neutral. Small businesses, which generate approximately 50% of our country’s GDP and employ about 47.5% of the workforce, can make a collective impact if multiple companies decide to go carbon neutral.
Attract More Customers
Consumers care about climate change and sustainability, and these values impact their buying behaviors and decisions. A good product is no longer enough. Consumers want to support brands that align with their priorities. IBM reports that 69% of survey respondents say sustainability increases brand value, while 70% of consumers urge family and friends not to interact with brands they perceive as not environmentally sustainable or socially responsible. Younger generations(Millennials and GenZ) have shown their desire to purchase sustainable projects, meaning sustainability is becoming a more significant factor as a purchasing decision driver - quickly catching up with price and value.
Build Brand Loyalty
If businesses want to retain existing customers, they must introduce practices aligned with these consumers’ values. And what do customers care about? According to an IBM study, over 7 in 10 consumers say it’s at least moderately important that brands offer “clean” products, are sustainable and environmentally responsible, support recycling, or use natural ingredients. Furthermore, Generation Z, the youngest generation entering consumer markets, is more concerned about sustainability than any prior generation. It is important to remember that these practices should not be ad hoc executions. To establish strong trust and loyalty, brands must constantly communicate their efforts and deliver on their commitments.
Increase Company Value
Environmental, social, and governance (ESG) propositions create value for businesses across every industry and sector. A report from McKinsey highlights the five essential ways how ESG connects to value creation, they are as follows: ESG facilitates top-line growth, reduces costs, minimizes regulatory and legal interventions, increases employee productivity, and optimizes investment and capital expenditures. From a benefits standpoint, ESG efforts attract new customers and boost employee morale. These efforts also help lower energy consumption and reduce waste. Lastly, ESG programs help companies earn subsidies, gain government support, as well as enhance investment returns. Overall, ESG matters, and companies cannot afford to ignore this business component.
Thousands of small businesses can fuel major change
Change is hard
Working by yourself to fix a problem on the scale of global climate change can seem like a daunting task. That’s because it is.
We make it easier, together
We help you to pool your resources with hundreds of other small businesses to make a big impact together. Through Green Places, your efforts toward combating climate change become much more effective than any single company could ever be alone.
We calculate your carbon footprint in under a minute
“We never went carbon neutral in the past because it felt too complicated -- Green Places made it easy for our business to make an impact -- and our employees absolutely love it”- Jesse Lipson, Levitate Founder